Salesman order app
Salesmen book orders from the shop counter, even with weak internet.
- Live stock and rates
- Shop outstanding on screen
- Orders sync when back online
- Home
- Solutions
- FMCG distribution
FMCG distribution software that keeps your salesmen, schemes and dues under control
Let salesmen book orders on their phones, apply company schemes correctly, stop billing shops that are over their credit limit, and see every beat’s sales by evening. Milaan ERP is built for distributors who supply hundreds of kirana stores.
- No credit card needed
- Free data import
- Salesman app included
To: Gupta Kirana Store
Beat: Station Road · Salesman: Ajay · 15 days credit
Tax invoice
| Item | Qty | Amount |
|---|---|---|
| Cream biscuits (case of 48)Booked on salesman appScheme 10+1 · 1 case free | 10 + 1 | ₹5,400.00 |
| Edible oil 1 L pouch (case of 12)Batch EO7731 | 3 | ₹5,580.00 |
| Tea 250 g (case of 24)Batch TE1802 | 2 | ₹4,800.00 |
Taxable value₹15,780.00
CGST 2.5%₹394.50
SGST 2.5%₹394.50
Total₹16,569.00
Beat order
Within credit limit
Sent on WhatsApp
Why we built it
FMCG distribution is a game of volume and follow-up
You supply hundreds of shops, often every week, with thin margins on every case. Salesmen go out on fixed beats, companies change schemes every month, and a good part of your money is always sitting with retailers as credit.
When orders come in on paper or phone calls, mistakes slip in. A scheme is missed and the shop complains. A salesman skips half his beat and nobody knows. A shop that hasn’t paid in two months gets another delivery.
Milaan ERP gives you control without slowing anyone down. Salesmen book orders on their phones with live stock and the shop’s balance in front of them. Schemes apply on their own. The office bills, dispatches and tracks collections, and you see every beat’s performance by the end of the day.
It works for a small wholesaler with two salesmen and for a large distributor with vans on the road.
Day-to-day headaches
Where FMCG distributors lose control, and how we fix it
These are the problems distributors mention most often when they first speak to us.
-
Orders on paper and phone calls
Salesmen write orders in a diary or call them in. Items are missed and billing starts late.
Orders from the salesman app
Salesmen book orders on their phone with live stock and rates. The office sees them at once and bills faster.
-
Schemes worked out by hand
Every company runs different schemes each month, and staff apply them wrongly or forget them.
Schemes applied on their own
Set up company schemes once with dates. Free goods and discounts appear on the bill automatically.
-
Credit gets out of hand
Shops keep taking goods while old bills stay unpaid. Collection becomes a struggle.
Credit limits that work
Set a limit and credit days for each shop. Salesmen and billing staff see a warning when a shop is over.
-
No idea how beats are doing
You know total sales, but not which beat or salesman is growing and which is falling behind.
Beat and salesman reports
See orders, sales and collections by beat and salesman every day, and spot problems early.
Features
Everything an FMCG distributor needs, in one place
Field, office and godown, all working from the same data.
Beat planning
Plan which shops each salesman visits on each day.
- Beat and route lists
- Visited and missed shops
- Beat-wise sales
Scheme engine
Handle company schemes and your own offers without confusion.
- Free goods and % discounts
- Start and end dates
- Scheme claim reports
Van sales
Load a van, sell from it on the road and reconcile when it returns.
- Van stock loading
- Spot billing on the route
- End-of-day van settlement
Credit & collections
Keep money moving instead of sitting in the market.
- Credit limit and days per shop
- Bill-wise outstanding
- Payment reminders on WhatsApp
Primary & secondary sales
Track what you buy from companies and what you sell to shops.
- Company-wise purchase and sales
- Secondary sales reports
- Fast and slow movers
How it fits your day
A normal day at an FMCG agency, with Milaan ERP
From the morning beat to the evening cash-up.
-
Salesmen start their beats 9:00 am
Each salesman opens the app and sees today’s shops, their pending bills and current schemes. Orders start coming in from the first shop.
-
Billing and loading 12:00 pm
The office turns orders into invoices with schemes applied. The godown gets a loading sheet for each vehicle, sorted by route.
-
Deliveries and collections 3:00 pm
Goods go out. Payments collected in cash or UPI are recorded against the right bills, and overdue shops are flagged.
-
Evening review 8:00 pm
See orders, sales and collections by salesman and beat, which shops were missed, and what needs to be ordered from the company tomorrow.
GST made simple
Correct GST on every case, e-way bills ready
FMCG products sit in different GST slabs, and many rates changed in September 2025. A single invoice can carry items at nil, 5% and 18%, and loads above ₹50,000 need an e-way bill. Larger distributors also need e-invoices.
Milaan ERP keeps the HSN code and rate on every product. Invoices are calculated correctly line by line, e-way bill and e-invoice details come from the invoice itself, and your monthly GST figures are ready for your CA.
Tip: When a company changes a product’s rate, update it once and it applies from the next invoice.
- Correct GST on every lineMultiple rates on one invoice, handled.
- E-way billsDetails ready for loads over ₹50,000.
- E-invoice (IRN)For distributors above the turnover limit.
- GSTR-1 and GSTR-3B summariesExport the month in one click.
- Purchase registerInput tax from company invoices recorded as you go.
Pricing
Two simple ways to get started
Most distributors choose cloud so the office, godown and salesmen work on the same live data. Offline suits a single-office setup with patchy internet.
Offline desktop
from ₹9,999 one-time + GST extra
Installed on your office computer. Works without internet.
- Four plans, single PC to unlimited LAN users
- Data stays on your PC
- Optional yearly support & updates
Online cloud
from ₹12,999 per year
Office, godown and field staff on the same data. Updates and backups included.
- Three plans, from 2 to 10 users
- Mobile app and daily cloud backup
- 7-day free trial
Prices are before 18% GST. Barcode billing, batch tracking, e-invoicing and multi-location features are in the higher plans. Need several users, a salesman app or more godowns? Ask us for a quote. Compare all plans.
FAQ
Questions FMCG distributors ask, answered.
Can’t find your question here? Message us and a real person will reply.
Talk to our distribution team
We’ll show you the salesman app and scheme setup on a call, using your own products and beats.
Does the salesman app work without internet?
Salesmen can keep booking orders when the signal is weak. The orders are saved on the phone and sent to the office as soon as the connection is back.
How are company schemes handled?
Set up each scheme once with its products, free goods or discount, and start and end dates. It applies on its own on every eligible invoice, and you get a report of what to claim from the company.
How does van sales work?
Load stock onto a van in the software, bill shops on the route from that van, and settle stock and cash when the van comes back.
Can I set credit limits for each shop?
Yes. Set a credit limit and credit days per shop. Salesmen and billing staff see a warning before giving more goods to a shop that is over the limit.
Can I see secondary sales for company claims?
Yes. Reports show what you sold to shops by company, product and period, which helps with scheme and secondary sales claims.
Can I send payment reminders?
Yes. Send a shop its pending bills and balance on WhatsApp in one click.
How much does it cost?
The offline desktop plan starts at ₹9,999 as a one-time payment and online cloud plans start at ₹12,999 per year, both before 18% GST. Features such as barcode billing, batch tracking, e-invoicing and multi-location are in the higher plans, so tell us what you need and we’ll suggest the right one.
Can you move my data from my old software?
Usually yes. If your old software can export items, parties and opening balances to Excel, our team will import them for you, so you start with your real stock and outstanding.
Related solutions
More for trading businesses
More orders, fewer mistakes, faster collections
Try Milaan ERP at your agency for 7 days. We’ll set up your products, shops and beats, and get your salesmen started, free of charge.